London-based jewelry designer Neda Ghadir transforms jewelry into a canvas where art and design merge to tell a story. With a background in painting, design, and engineering, her work is a fusion of creativity and precision, enriched by a multicultural perspective and a deep appreciation for craftsmanship. Each piece is a carefully composed balance of sculptural form, refined lines, and, at times, bold color, drawing inspiration from the natural world, cultural narratives, and artistic movements. The result is a distinct aesthetic that is both sophisticated and contemporary.

For over 16 years, Neda has collaborated with leading brands and private clients across the UK, UAE, Sweden, the US, Canada, and Australia, creating high, fine, and demi-fine jewelry that seamlessly blends artistry with technical mastery. Her deep understanding of the design to production process, honed through hands-on bench training and expertise in advanced digital techniques, ensures that each creation is as meticulously crafted as it is visually striking.

Beyond her collections, Neda offers bespoke commissions, translating personal stories into timeless heirlooms. A GIA alumna, she brings a deep knowledge of diamonds and colored gemstones to every project, guiding clients through a design journey defined by authenticity, precision, and attention to detail.

In addition to design, Neda provides professional 3D modelling, rendering, and animation services tailored to the jewelry industry. From initial concepts and hand-drawn illustrations to photorealistic digital visualizations, she bridges the gap between creativity and technology, bringing visions to life with unparalleled accuracy.

Whether crafting a signature collection, developing a one-of-a-kind bespoke piece, or translating a brand’s vision through digital artistry, Neda’s work is defined by innovation, storytelling, and a relentless pursuit of excellence in contemporary jewelry design. All pieces are proudly designed and handcrafted in the UK, with a commitment to ethical practices. Neda partners exclusively with reputable stone and metal suppliers, ensuring full control and transparency of the supply chain.